Embarking on your first website redesign? Or still recovering from your last one?
The rate of change in web development can be daunting – with trends, process and technology evolving rapidly year over year. Throw in the deep trust and collaboration necessary for internal and external teams to successfully coordinate together and it’s no wonder why the average website only lasts just over 2.5 years.
Learn how to maximize the benefit and value of a new website while avoiding the most common barriers to a successful, low-stress redesign process.
Build skills in:
- Collaboration
- Design Systems
- Content Strategy
- Decision-Making
- Futureproofing
- Iterative Improvement
- Feature Requirements
This webinar is for you if you’re:
- Wanting your next website to last longer, with less maintenance headaches
- Overwhelmed by everything involved in a website redesign
- Unclear on what the latest trends and best practices are in modern web design
- Curious about how to get the most from your agency or web development team
The Instructor

Rachel Segal
Director of Strategy, Briteweb
Rachel is proud to lead the Briteweb Digital & Brand teams in the discovery, design, and architecture of engaging brand experiences. Having spent the last fifteen years at the intersection of digital communications, product strategy, and project delivery—working with everything from early-stage technology startups to Fortune 500 companies—Rachel feels most aligned when she’s collaborating with purpose-led organizations.
After spending the early part of her career in digital music and online publishing, Rachel led several accounts for Edelman, the world’s largest independent communications firm. She launched a range of integrated digital platforms and campaigns across a wide spectrum of industries, with a focus on consumer and healthcare brands.
Rachel has led the strategy for purpose-led organizations like Tides, Wildlife Conservation Network, Art For Justice Fund, and Flamboyan Foundation.
Briteweb is a social impact agency and strategic partner specializing in branding, digital and marketing solutions for nonprofits, foundations and purpose-driven companies.
When it comes to addressing the world’s most intractable problems, there’s no one-size-fits-all approach. We’re experts at designing and guiding tailored processes that deliver tangible results and powerful insights, always leading with empathy and emphasizing collaboration, communication and trust.
With headquarters in New York and a carefully curated network of global social impact professionals, we offer the familiarity and attentiveness of a local partner with the breadth of a global agency. Together, we’re transforming what’s possible when strategy, creativity and purpose align.