Designing for Social Impact (Oct 23rd)


Wednesday, October 23rd: 6:45 pm – 9:00 pm
Prime Produce
424 W 54th St (between 9th and 10th aves)
New York, NY 10019

SKU: designing1019 Category:


How can impact-driven design create social change?

With the rise of purpose-driven businesses, designers are applying their skills to craft campaigns to build a better world. When new ideas emerge they need to be communicated and designed to grow interest, support, and advocates for the movement. Because of this, design has never played such an integral role in change-making and movement building.

Our panelists will discuss how thoughtful design can support the foundations, nonprofits and brands that are tackling the world’s toughest challenges by communicating their message consciously and effectively.

What You’ll Learn:

    • How to leverage design strategies to maximize your impact
    • The importance of designing with people you’re supporting, and not “for” them
    • How designing for social space differs from commercial work
    • Ways to communicate long-term solutions that empower people at all levels of the campaign
    • Career opportunities to use design as a force for good

About Be Social Change Events

In addition to gaining a better understanding of how you can make an impact through your career and life, you’ll also have an opportunity to build your network by connecting with like-motivated people from the Be Social Change community.

Healthy + Sustainable Snacks & Drinks Provided – Gluten-Free and Vegan Options Available. We strive to produce as minimal waste as possible during Be Social Change events – help us by bringing a reusable water bottle to the event.

All our events are carbon neutral! Read more here.


    • 6:30 – 7:00 pm – Networking
    • 7:00 – 7:15 pm – Intro + Collaborative Q&A
    • 7:15 – 8:00 pm – Panel Discussion
    • 8:00 – 8:30 pm – Q&A
    • 8:30 – 9:00 pm – Networking

Thank You to our Event Sponsors

Dhana Inc. is a circular fashion pioneer. Started as a sustainable youth brand, Dhana Inc. launched its Circular Fashion Outerwear line with the premiere of The Limited Edition Circular Memory Jacket, exclusively available on Kickstarter. Created by artists and inspired by nature, Dhana apparel reflects the lifestyle of the trend-setters, socially conscious, and environmentally savvy.

Dhana Inc. was founded in 2008 by Shamini Dhana and is a Certified B Corporation, Fairtrade Certified Brand, Best For The World Honoree 2016-2019, and the only youth brand to receive the Common Objective Leadership Awards 2019 for sustainable business.


CleanChoice Energy is a clean energy supplier with a mission to make clean energy accessible for everybody. Their goal is to make it as easy as possible for customers to make a big impact on the air we breathe and on the environment. You don’t need to install solar panels or even own your home, apartment, or business space—you simply make the switch, and they make sure all the energy you use is replenished on the grid with 100% clean wind and solar power.

Bring your latest energy company utility bill (or pull it up on your mobile device) to the event for a free bill analysis so you can make the switch to 100% clean, renewable energy with a special event rate.

Featured Panelists

    • Miya Osaki, Chair, MFA Design For Social Innovation, SVA
    • Cynthia Lawson Jaramillo, Associate Professor of Integrated Design, Parsons School of Design
    • Jon Wasserman, Associate Director of Program Management & Global Social Impact Lead, frog
    • Bruce Reynolds, Social Impact Director, Dentsu Aegis Network

Panelists Bios


Miya Osaki, Chair, MFA Design For Social Innovation, SVA

Miya Osaki is the chair of the Design For Social Innovation MFA program at the School of Visual Arts. In addition, Miya is the founding partner at Diagram, a New York-based, women- and minority-owned healthcare design studio. Miya brings her skills in interaction design, human-centered research, storytelling, and behavior design to create experiences aiming to better outcomes and enable patients to better improve their health, wellbeing, care, and quality of life. She is also the co-host of the podcast, Yah, No, focused on the intersection of design, business, and healthcare.

Prior to Diagram, Miya served as Director of Experience Design at Johnson & Johnson’s Global Strategic Design Office creating innovative solutions chronic conditions such as diabetes, cardiovascular disease and chronic pain. She is a pioneer recipient of the DesignMatters Fellowship at Art Center College of Design where she collaborated with the UNICEF Innovation Team. A west-coast native, Miya currently lives in Brooklyn, NY.

Cynthia Lawson Jaramillo, Associate Professor of Integrated Design, Parsons School of Design

Cynthia Lawson Jaramillo (she/her) is a Brooklyn-based Colombian digital artist, technologist and educator. She is Associate Professor of Integrated Design at Parsons School of Design, and has held a variety of leadership roles including, starting in January, Dean of the School of Design Strategies. She is the co-creator of the “Business Design for Social Impact” non-credit certificate and co-director of the Impact Entrepreneurship Initiative, in which she oversees a graduate fellowship for high-potential leaders from diverse backgrounds who are committed to creating social impact through entrepreneurship while pursuing a master’s degree at The New School.

Her current research focuses on the Parsons DEED Research Lab, which she co-founded in 2007 and currently directs. DEED Lab brings together students, faculty, and external partners from business, design, development, and policy to model more equitable ways for designers to work with artisans, and for artisans to sustain their livelihoods. Cynthia has lectured internationally on design, education, technology, and social entrepreneurship.

Prior to joining academia full-time, she worked as an educational technologist in Bogotá and at Columbia University. As a consultant, she has worked with international organizations such as CARE and the World Bank.

Cynthia has a B.S. in Electrical Engineering from Universidad de los Andes (Bogotá) and a Master’s in Interactive Telecommunications from New York University’s ITP. She lives in possibly the smallest neighborhood in Brooklyn – Greenwood Heights.

Jon Wasserman, Associate Director of Program Management & Global Social Impact Lead, frog

Jon is an Associate Director of Program Management and Global Social Impact Lead, based out of the NY studio.

As a program manager, his purpose is to catalyze and support everyone’s best work. As a frogImpact Global Lead, he is focused on positioning frog to design opportunities and interventions for communities in need. These passions intersect in his commitment to inclusion and human-centered design.

While at frog, Jon has managed programs across various industries (Financial Services, Healthcare, Telecom…), and portfolio areas (Digital Products, Experience Strategy, Design Research, Industrial Design…). He has worked on social impact projects locally (Robin Hood Foundation) and internationally (UNICEF/GE).

Prior to joining frog, Jon worked in the commercial photography industry. Pivoting to technology and social innovation, he pursued a graduate degree at NYU’s Interactive Telecommunications Program.

Bruce Reynolds, Social Impact Director, Dentsu Aegis Network

Bruce Reynolds has a clear focus on improving society and supporting the Sustainable Development Goals (SDGs). He has spearheaded a number of initiatives that take an innovative approach to causes, brands and storytelling. His global point of view has led him to work with people, companies, and brands such as General Motors, Nike, Under Armour, eBay, Givenchy, H&M x Alexander Wang, H&M x Balmain, Topshop/Topman, CFDA Vogue Fashion Fund awards, ABC, ITV, and the BBC. People wise, they include Julia Roberts, Bruce Willis, Dennis Quaid, Quentin Tarantino, Alexander Wang, Mary J Blige, Vera Wang, among others.

Reynolds studied Business of Fashion at London College of Fashion, has an MA in Broadcast Journalism, and has an MBA in Business and International Marketing. He is currently the Vice President of the University of the Arts London (UAL) East Coast Alumni Association, and the US Social Impact Director for multinational media, marketing and advertising conglomerate Dentsu Aegis Network.



Marcos Salazar (@marcossalazar) is a serial social entrepreneur, career coach, speaker, and community-builder. For as long as Marcos has been working in the social impact space, he has also been building businesses.

Marcos has worked in research and leadership development at the American Psychological Association, Girl Scouts, and the White House Project (promoting women to run for office). He is also the founder of two t-shirt companies, a number of social impact blogs, and the author of two books.

Through Be Social Change, Marcos taps into his entrepreneur’s creativity and social good inspiration to help people find and do meaningful work and lead more sustainable lifestyles.

Marcos earned a degree from Amherst College and a Masters in Organizational Management and an Executive Leadership Coaching certificate from The George Washington University. You can learn more about him at

Event Organizer


Be Social Change is a membership community helping people across all sectors build lives and careers of social impact. For its members, Be Social Change hosts weekly professional development workshops and social impact events, as well as curates discounts to sustainable businesses to inspire and guide people to make a difference through their careers and lifestyles.

Thank You To Our Food & Drink Sponsors



Cabot Creamery is a 1,000 farm family-owned dairy cooperative with members in New England and upstate NY. Now a nationally-recognized brand of award-winning cheeses, Cabot started as a small cooperative formed by Vermont farmers in 1919, and has maintained a commitment to producing quality dairy products and creating strong relationships with its communities. 100% of profits go to our farmer-owners.


Founded in 2010, Harmless Harvest is a progressive food & beverage initiative set to demonstrate that ecosystem-based businesses can outcompete the conventional model. By integrating the long term welfare of all its stakeholders – from plant to customer – Harmless Harvest has taken the food and beverage world by storm, rising to the top of the industry in record time.

Harmless Harvest is dedicated to generating positive feedback loops between people and plants. Their vision is a world where nutritious, clean, organic and healthy food and beverages are the standard rather than the exception; where all people involved in the chain of custody are treated with fairness; and the planet is treated harmlessly.

Space Partner


A guild for 21st-century craft promoting slow entrepreneurship and intentional service. Unequal parts cafe, living room, workshop, collaboratory, rooftop garden, and upstate retreat space on a biodynamic farm. Learn more about visiting or renting at



Refunds can be issued in full up to 48 hours prior to the start of the event by contacting Be Social Change at

Photography, Video & Recording Policy: Photography, video and audio recording may occur during Be Social Change events. If you have an issue with being recorded, please let us know.

Learn from 40+ Social Impact Leaders Sharing Their Best Career Advice!

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Learn from 40+ Social Impact Leaders Sharing Their Best Career Advice!

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