At a time when we are more physically distant than ever before—how can we reverse the growing trends of disconnection to forge meaningful connections in business and in life?
Even before the pandemic gripped the world, we had become a nation engulfed in loneliness. People have hundreds of “friends” on Facebook, and countless “connections” on LinkedIn, yet real connection remains rare and elusive. In THE LOST ART OF CONNECTING: The Gather, Ask, Do Method for Building Meaningful Business Relationships, author Susan McPherson, a serial connector, seasoned communicator and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, argues that in order to foster value-based connections, we need to learn to be more intentional and authentic, and reconnect with people as human beings—especially right now.
Making a genuine connection sparks learning, knowledge sharing, reduces burnout, spurs innovation, and creates a sense of purpose and well-being. McPherson has a lifetime of experience building genuine connections in and out of work, and offers a practical three-step framework to harness our shared humanity and shape our interactions daily—whether on Zoom or hopefully in some not so distant future—in real life.
Join the Be Social Change community for a special fireside chat with Susan to discuss how to develop meaningful connections that lead to greater impact.
Buy a copy of Susan’s book here.
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SUSAN MCPHERSON is a serial connector, seasoned communicator and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships.
Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company, and Elle Magazine.
She resides in Brooklyn.
The Lost Art of Connecting, by Susan McPherson
“One of the most important lessons we can learn in this technology-heavy world is how to push back against self-absorption and gadgets and make space in life for the wonders of human interaction. Susan McPherson’s The Lost Art of Connecting is one step toward that end.” —Soledad O’Brien, broadcast journalist and producer
CEO and Co-Founder, Be Social Change
Marcos Salazar (@marcossalazar) is a serial social entrepreneur, career coach, speaker, and community-builder. For as long as Marcos has been working in the social impact space, he has also been building businesses.
Marcos has worked in research and leadership development at the American Psychological Association, Girl Scouts, and the White House Project (promoting women to run for office). He is also the founder of two t-shirt companies, a number of social impact blogs, and the author of two books.
Through Be Social Change, Marcos taps into his entrepreneur’s creativity and social good inspiration to help people find and do meaningful work and lead more sustainable lifestyles.
Marcos earned a degree from Amherst College and a Masters in Organizational Management and an Executive Leadership Coaching certificate from The George Washington University. You can learn more about him at www.marcossalazar.com.
The online event will be recorded.
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