After the past year-and-a-half, there’s no doubt you’re eager for a return to normalcy, and for many of us that means hosting and attending events. But how can you maximize the impact of the experiences you create for your audience, while avoiding the trap of “events for events’ sake?”
Now that people are more widely vaccinated and more comfortable with the notion of in-person events, you’ve probably already been inundated with invitations for everything from drinks with a couple of friends, to massive, industry-wide conventions, and everything in between.
Given the pent up social energy so many of us have in reserve at the moment, getting people to attend won’t be the challenge—it’ll be about creating an event that’s authentic to your brand, exciting for your audience, and unique enough to cut through the noise of the moment. And that can be a difficult balance to strike.
Join members of the team at CatalystCreativ, the award-winning agency behind the Seventh Level Engagement Framework, for a discussion on how to pull off the perfect event for your brand and audience. And learn what it means to design an experience centered around authentic, lasting engagement.
Build skills in:
- defining success in in-person and digital events;
- audience identification and engagement;
- basic social media promotional strategies;
- creating events that are accessible, safe, and welcoming;
- brand-focused, authentic event planning
This webinar is for you if you’re:
- ready to tap into the power of events to get your audience to the highest levels of engagement.
- not sure what size or type of event to target for your return to in-person experiences.
- hoping to build a base of knowledge around what goes into planning and executing a captivating event around your brand.
- wanting to understand what other organizations are doing with events, and other industry trends.
Watch the Recording
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Instructors
Amanda Slavin
Chairperson and Co-founder, CatalystCreativ
Amanda Slavin, a former Forbes 30 Under 30 honoree, is chairperson and Co-founder of CatalystCreativ, an award-winning community events agency specializing in audience engagement. Using the Seventh Level Engagement Framework—a proprietary methodology adapted from Amanda’s thesis work- she has helped enhance engagement for brands like Google, The Nature Conservancy, Zappos, HubSpot, and Coca-Cola through design, experiences, and campaigns over the past 15 years.
In October 2019, she published the Best Selling book, The Seventh Level, which outlines her proprietary framework, and guides readers to use it for themselves. Amanda has used this framework as an advisor to multiple startups including: HubSpot, Kiddie Kredit, Speakfully, SEEN, Official, Clark, Trill, Tokka, as well as a strategic angel investor and venture partner (OzoneX).
Robert Fowler
Co-Founder and current CEO, CatalystCreativ
Robert Fowler is the Co-Founder and current CEO of CatalystCreativ. CatalystCreativ has worked with and produced events for Google, The Las Vegas Raiders, Sonos, The Nature Conservancy, and numerous other organizations.
A graduate of Furman University, Robert has extensive experience in overseeing everything from intimate networking events to multiple-day conferences. Robert brings a refined sense of design, flow, event management, and production to the CatalystCreativ team.
Prior to the start of CataylstCreativ, Robert was EVP of McNabb Roick Events. During his tenure, Robert assisted in producing events for JPMorgan Chase & Co., AmEx, Pfizer, the London Olympics, and numerous Broadway show openings. Before starting his career in the events industry, Robert worked for American designers Ralph Lauren and John Varvatos.
CatalystCreativ is an agency and a learning platform with one thing in common: connecting people and brands through meaningful experiences.